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Vice TV Announcement

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lowsound February 12, 2012

Marketing Mag just published a great piece on Vice Magazine about how their ‘content first’ business model earned the company a valuation of $1 billion from Forbes.

5 years ago I spoke with Eddy Moretti (who is now their Executive Creative Director) about doing the Vice version of 60 Minutes. Turns out that’s exactly what they’re doing, and it’s launching on HBO this Fall.

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